If you've known me for long enough, you are probably familiar with my black knit sweater that says "RAD" in all caps. (If not, here it is.) My incessant wearing of the thing has caused me to internalize the word as a part of my personal branding & work ethic. To me, RAD is playfully cool, insinuates awesomeness, and is just fun to say. Now go forth and be rad!